Mistletoe & Magic is set to return to Tyler, Texas, at the W.T. Brookshire Conference Center from November 4 to 7, 2026, offering four days of holiday shopping, festive experiences, and family activities, Mix 93.1 – East Texas\' #1 Hit Music Station – Tyler Pop Radio reported. Hosted by the Junior League of Tyler, this annual holiday market serves as a significant fundraising opportunity to support various community projects and organizations throughout the East Texas area. The event brings together numerous vendors and special programs designed for all ages, reinforcing its role as a key fixture in Tyler's holiday season.
Shoppers attending Mistletoe & Magic will find offerings from more than 75 merchants. These vendors present a range of products tailored for the holiday season, including fashion items, home décor, and a variety of jewelry. Attendees can also browse for specialty gifts and other unique finds, making the event a destination for sourcing distinctive items. The market provides an opportunity for residents to find Christmas decorations and homemade goodies, contributing to the festive atmosphere. The diverse selection ensures a wide array of options for holiday gift-giving and seasonal decorating needs.
Beyond the extensive shopping opportunities, Mistletoe & Magic incorporates several special events and festive activities designed for family engagement. These include fashion shows, which offer a look at current styles and trends. For younger attendees, the market hosts dedicated children's events such as Breakfast with Santa and "Cookies, Cocoa & Claus." These specific activities aim to provide memorable holiday experiences for families, adding to the overall celebratory nature of the four-day event.
The primary objective of Mistletoe & Magic is to generate funds for the Junior League of Tyler. This organization channels the proceeds from the event into community projects and supporting organizations across East Texas. Funding mechanisms for these initiatives include the sale of various tickets for general admission and specific events, which are available online. Additionally, the event features both silent and live auctions, which contribute further to the fundraising efforts. These auctions allow attendees to bid on items while simultaneously supporting the Junior League's mission to aid families and organizations throughout the region.
As an annual tradition, Mistletoe & Magic underscores a community-driven effort to combine holiday cheer with philanthropic goals. The event's return in November 2026 will again bring together shoppers, merchants, and families for a festive gathering at the W.T. Brookshire Conference Center. These four days will continue to offer unique gift selections and family-oriented programming while generating crucial support for local community initiatives.
